How to Create a Webinar that People Want to Attend
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Are webinars going to decline as the country opens up?
HELL NO.
The rise in virtual events only showcased how effective and efficient virtual networking and educational opportunities could be. Ashley Leveque, Director of Marketing at Demio, is teaching us how to create engaging webinars that people want to attend.
What will you learn?
- How to turn your webinar attendees into participants
- How small marketing teams can build a scalable webinar strategy that drives revenue
- Why webinars aren't going away
Ashley Levesque
Ashley's passionate about building teams and strategies that empower employees and transform businesses. With a soft spot for small businesses, she welcomes new opportunities and challenges, even (especially) when the pathway forward isn't clear. Having run hundreds of webinars in her career (and with a Bachelors and Masters in Theater and Performing Arts) she's the expert in how to make webinars not terrible. As the Director of Marketing at Demio, she spends her time making marketers' lives easier.
EPISODE HIGHLIGHTS
5:19: Webinars are one of the only two way communication channels that marketers have in their toolkit, which builds trust and relationships to make the sale
7:17: 4 tips you can use today to drive more engagement
21:46: We have to start thinking of webinar strategy as a more holistic funnel strategy
