How to Use Original Research to Amp Up Your Content Marketing
Let’s move your content marketing from regurgitating what everyone else is saying to thought leadership.
That’s what you get when you start conducting original research for your content marketing. With this strategy, you get more PR power, media mentions, and endless ways to repurpose your research findings.
In a recent interview with Michele Linn of Mantis Research, we talked about how to conduct original research for your company. From choosing questions to finding the story in your research, she covers it all.
Michele Linn
Michele Linn is the founder of Mantis Research where she helps content and community managers conduct surveys so they can learn about their audience and publish compelling, original research findings. Prior to Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's editorial strategy, helped build the 200,000+ audience and published hundreds of articles. She has been cited as a content marketing influencer and was named one of Folio's Top Women in Media (Corporate Visionary).
Show Notes
5:25 - How can you create your own survey-based research?
7:25 - How do you find the right audience for your survey-based research?
9:50 - How do you choose which questions to ask?
14:00 - What is the best way to find the story in the data?
19:00 - What are the best ways to make your content bingeable?
