How to Build Content Themes with Ben Sailer
The Tiny Marketing Show is a live stream and podcast for marketing departments that value effective, efficient strategies. We talk about content marketing, email marketing, social media marketing all through the lens of efficient workflows and processes.
You aren’t seeing traction with your content marketing.
You don’t know whether it’s your content calendar, your audience, or your distribution process that’s failing, but SOMETHING is failing.
It is most likely your content themes.
If you’re trying to attract everyone, it’s not going to work.
I spoke with Ben Sailer, a Content Strategist who has worked with CoSchedule and Wordpress about content themes. In this episode, we dive into HOW to create content themes that attract the right audience.
Ben Sailer
Ben Sailer is a Content Marketing Editor (WordPress.com) at Automattic. He's still figuring out what that means. Previously, he was the Inbound Marketing Director at CoSchedule.
Follow him on LinkedIn.
Highlights
7:00 - Creating a specific POV for your content.
7:50 - How to get KNOWN on a topic.
8:55 - The Venn diagram process for creating content themes.
