Ep 36 (Part 2) Maximizing Efficiency: Which Marketing Activities to Let Go When Resources are Limited with Michelle Tresemer
What do you cut?
Consider your audience and what’s working when it’s to make cuts.
Are you a marketer with limited resources? We’re here to help you decide which marketing activities to cut so that you can focus your energy and budget on what really matters.
In this two-part episode, Michelle Tresemer and I investigated which marketing activities to cut when you have limited resources.
SEO agencies.
Search engine optimization is important, but hiring an agency can be expensive. Should you cut them? Well, if you have the expertise in-house, then it may be wise to cut back on SEO agency activities. Here’s our advice: hire an SEO agency for projects like website overhauls, audits, and quarterly strategy, not monthly retainers unless they include content creation.
ALL THE Social Media Channels.
Social media can be a great way to connect with your audience and build your brand. But let’s be honest, maintaining multiple social media channels can be time-consuming and expensive. So, should you cut them altogether? Well, it depends on your audience. If your target audience is not active on social media (or one channel in particular, like Facebook), then it may be wise to cut back or eliminate certain social media channels.
Resources Mentioned
Content Planning Bundle: 00:00:01
Pareto Principle: 00:09:43
Tiny Marketing Team Website Mistakes Webinar: 00:13:46
Hubspot CRM: 00:19:07
Chat GPT: 00:17:25, 00:18:39, 00:19:58
20/80 Rule: 00:16:36
Repurposing Content: 00:15:52, 00:16:36
Guest Blogging, Guest Posting, and Guest Podcasting: 00:10:37
Editorial Calendar: 00:10:35
Partnering with Others Who Have Mirror Audiences: 00:11:48
Quality over Quantity: 00:14:21, 00:17:04
Episode Guest: Michelle Tresemer
Michelle Tresemer translates marketing strategy to tactical marketing operations. She is a passionate and experienced marketing analyst and down-to-earth consultant, teacher, and coach helping clients do the right things, not just more things when it comes to marketing. She has worked with over 125 brands since founding the company in 2011.
Episode 36 Transcript
Coming soon.
